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Mr Fertilizer

Mr Fertilizer, which was founded in 1992, joined Profert Holdings in 2010.

Their core business is different to the fertilizer business in general in that they supply a service and not a product. They provide custom blending of fertilizer to suit each individual farmer’s needs.

They discovered that even with a custom blend product, it had to be applied in different quantities to different parts of the farm. Thus they have the added value service where they actually apply the product for the farmer.

This lead Mr Fertilizer into the liquid fertilizer range as it is easier to blend and easier to transport, but they still have a granular blender and offer both products as part of their product offering.