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Vision, Mission & Core Values

Mission: 

To unlock value in the food production value chain “From the Farm to the Fork”

Vision: 

We are a vertically integrated group with our key focus areas farming requisites and the trading of specific commodities, we add value to a whole range of products produced as a result and sell such products into the fast moving consumer goods market through a targeted basket of goods.

We aspire to do business on a sustainable basis through 'healing of the soil' and 'ProGro' programmes in our core business using our scientific knowledge base.

We are geographically based in Southern Africa with pockets of expansion in Sub-Saharan Africa and Australia.

Our entrepreneurial character entrenched in our business leads us to also exploit other businesses that are not in the Agricultural sector, but nevertheless indirectly related. These opportunities represent unique opportunities for exceptional growth.

Core Values: 

PRIMARY
Integrity
Courage
Good character

 

SECONDARY
Excellence
Client focussed / Service
Innovation / Creativity
Quality
Teamwork